African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

Strategic image management: The image of the City of São Paulo/SP

Alexandre Luzzi Las Casas
  • Alexandre Luzzi Las Casas
  • Pontificia Universidade Catolica de São Paulo, Brazil.
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Ana Paula Maiochi Silverio
  • Ana Paula Maiochi Silverio
  • Pontificia Universidade Catolica de São Paulo, Brazil.
  • Google Scholar


  •  Received: 21 August 2014
  •  Accepted: 05 March 2015
  •  Published: 28 March 2015

Authors

Alexandre Luzzi Las Casas
Pontificia Universidade Catolica de São Paulo, Brazil.

Ana Paula Maiochi Silverio
Pontificia Universidade Catolica de São Paulo, Brazil.

Corresponding Author Email: [email protected]