African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4138

Full Length Research Paper

Marketing activities as critical success factors: The case of seed producer cooperatives in Ethiopia

Dawit Tsegaye Sisay
  • Dawit Tsegaye Sisay
  • Marketing and Consumer Behaviour Group, Department of Social Sciences; Wageningen University, the Netherlands.
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Frans, J.H.M. Verhees
  • Frans, J.H.M. Verhees
  • Marketing and Consumer Behaviour Group, Department of Social Sciences; Wageningen University, the Netherlands.
  • Google Scholar
Hans, C.M. van Trijp
  • Hans, C.M. van Trijp
  • Marketing and Consumer Behaviour Group, Department of Social Sciences; Wageningen University, the Netherlands.
  • Google Scholar


  •  Received: 09 March 2017
  •  Accepted: 25 May 2017
  •  Published: 14 October 2017

Authors

Dawit Tsegaye Sisay
Marketing and Consumer Behaviour Group, Department of Social Sciences; Wageningen University, the Netherlands.

Frans, J.H.M. Verhees
Marketing and Consumer Behaviour Group, Department of Social Sciences; Wageningen University, the Netherlands.

Hans, C.M. van Trijp
Marketing and Consumer Behaviour Group, Department of Social Sciences; Wageningen University, the Netherlands.

Corresponding Author Email: [email protected]