The interest of researchers on alcohol consumption and conflicts is explained by the fact that people consume alcohol, and this consumption behavior leads to conflicts (Nasse, Ouédraogo and Diop, 2019). Most of the studies on the topic are done in other contexts, and little research on the subject has been conducted in the context of Burkina Faso. Therefore, the present research aims to explore the concepts of alcohol consumption and conflicts in Burkina Faso, and underline the role of culture in management and marketing products. Burkina Faso is a country where religion is significant while some believers contribute to increase the consumption of alcohol, and ignorance in the sector seems also to be a barrier towards qualitative alcohol production and ethical consumption. The research is a mixed approach. Thus, qualitative data collection is performed with a voice recorder by the means of some semi-structured interviews. Then, the qualitative data is transcribed by hand. The qualitative data is performed using the qualitative version of sphinx IQ software. The quantitative data is also analyzed using Sphinx IQ. The results show a strong relation between alcohol consumption and conflicts. It also appears that conflicts also affect alcohol consumption.
Keywords: Alcohol consumption, conflicts, household conflicts, street conflicts, religious conflicts, development, management.