African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4138

Article in Press

INTERNET BANKING IN INDIA- ADOPTION AND DIFFUSION

Inderjit Singh

  •  Received: 17 October 2018
  •  Accepted: 15 November 2019
Now-a-days, Information technology is said to be the key driver for the changes that are taking place throughout the world. To meet with the customer expectations and growing competition post globalization and liberalization, it is necessary for the banks to adopt new technologies. Today, Internet banking is used as a major tool by the global banking sector to attract the customers. The latest and most innovative service offered by the banks is Internet Banking performs its eminent role in the acceleration of the banking sector. It is uplifting the innovations in the field of online and mobile platforms, video banking, social integration and customer relationship management. Besides, it is also taking precedence to connect with the customers on a virtual level. It provides a secure track for different users using the online banking product throughout the country. A recent technique of Internet Banking facilitates the enormous growth and updated technology for achieving the phenomenal interest of its customers. The purpose of this study is to examine the perceptions of the customers towards Internet Banking Services. The satisfaction level of consumers towards existing Internet Banking services and problems faced by them at different stages have been analysed. The aim of this paper is to study the concept of Internet Banking in India and also to analyze the opportunities and challenges affecting the performance of Internet Banking.

Keywords: Internet Banking, Customer, Perceptions, Challenges, and Technology