African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

Scrutinising the effectiveness of customer loyalty programmes: A study of two large supermarket chains in South Africa

Justin Beneke
  • Justin Beneke
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar
Simon Blampied
  • Simon Blampied
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar
Ryan Cumming
  • Ryan Cumming
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar
Justin Parkfelt
  • Justin Parkfelt
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar


  •  Received: 11 December 2014
  •  Accepted: 02 March 2015
  •  Published: 14 March 2015

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