African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

Research on the mechanisms of big data on consumer behavior using the models of C2C e-commerce and countermeasures

Min Tang
  • Min Tang
  • School of Management, Shanghai University of Engineering Science, No.333, Longteng Rd, Songjiang District, Shanghai, 201620, China.
  • Google Scholar
Zhong Wu
  • Zhong Wu
  • School of Management, Shanghai University of Engineering Science, No.333, Longteng Rd, Songjiang District, Shanghai, 201620, China.
  • Google Scholar


  •  Received: 19 August 2014
  •  Accepted: 13 January 2015
  •  Published: 14 January 2015

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