African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

Relationship analysis of B2B channels: A case study on channel relationships in Brazilian agribusiness companies

Paulo Sergio Miranda Mendonca
  • Paulo Sergio Miranda Mendonca
  • Google Scholar
Luiz Gustavo Guerreiro Moreira
  • Luiz Gustavo Guerreiro Moreira
  • FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.
  • Google Scholar
Jose Alberto de Camargo
  • Jose Alberto de Camargo
  • FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.
  • Google Scholar
Omar El Faro
  • Omar El Faro
  • FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.
  • Google Scholar


  •  Received: 10 May 2013
  •  Accepted: 28 October 2014
  •  Published: 14 November 2014

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