African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4138

Full Length Research Paper

Blue ocean strategies as panacea to sustainable performance of tea firms in Kenya

Jane Chepngeno Sang
  • Jane Chepngeno Sang
  • Department of Management Science & Entrepreneurship, School of Business and Economics, Moi University, Kenya.
  • Google Scholar
Edwin Kimitei
  • Edwin Kimitei
  • Department of Marketing and Logistics, School of Business and Economics, Moi University, Kenya.
  • Google Scholar


  •  Received: 10 November 2020
  •  Accepted: 27 January 2021
  •  Published: 28 February 2021

References

Afande F (2015). Extent of Adoption of Green Marketing Strategies by the Kenya Tea firms. Journal of Marketing and Consumer Research 2. ISSN 2422-8451. Retrieved from

View

 

Ahmed M, Shaffiq S (2014). The impact of organizational culture on organizational performance: A case study of telecom sector. Global Journal of Management and Business Research: Administration and Management 14(3):20-30. 

 
 

Amde M, Chan P, Mihretu M, Tamiru K (2009). Microeconomics of Competitiveness. Country: Kenya. Cluster: Tea. Institute for Strategy & Competitiveness, Harvard Business School. Retrieved from:

View

 
 

Ateka J, Onono P, Etyang M (2018). Productivity and its determinants in smallholder tea production in Kenya: Evidence from Bomet and Nyamira counties of Kenya. Journal of Agricultural Economics and Rural Development 4(2):416-422. ISSN: 2167-0477.

 
 

Bataineh T, Alomyan NR (2017). The effect of Blue Ocean Strategy on increasing competitive advantage on commercial banks (Irbid District): An Empirical Study. 2 IOSR Journal of Business and Management 19(12):31-41. 

 
 

Becker H (2013). Imax move to Hollywood: Blue Ocean strategy or a case of who moved my cheese. Global Conference on Business and Finance Proceedings 8(2):472-476.

 
 

Bolton D (2017). Tea prices: Speciality up, commodity down. Available at:

View

 
 

Bolton D (2016). Global Tea Production 2015. World Tea News. Retrieved from

View

 
 

Brixiová Z, Kangoye T (2016). Gender Disparities in Employment and Earnings in Sub-Saharan Africa: Evidence from Swaziland. IZA - Institute of Labor Economics. Available at:

View

 
 

Chatterjee S, Simonoff JS (2012). Handbook of regression analysis. John Wiley & Sons, Inc. 
Crossref

 
 

Chen A (2020). The World's Top Tea-Producing Countries. Economics. Available at:

View

 
 

Comblon V, Robilliard AS, Roubaud F (2017). Gender analysis of labour Market outcomes in sub-Saharan Africa: Recent Evidence from Cameroon and Mali. Discussion Paper, 16. 
Crossref

 
 

Dehkordi GJ, Rezvani S, Behravan R (2012). Blue Ocean Strategy: A study over a strategy which help the firm to survive from competitive environment. International Journal of Academic Research in Business and Social Sciences 2(6):477- 48.

 
 

Field A (2005). Reliability analysis. In: Field, A., Ed., Discovering Statistics Using spss. 2nd Edition, Sage, London, Chapter 15.

 
 

Food and Agriculture Organization (FAO) (2015). Contribution of tea production and exports to food security, rural development and smallholder welfare in selected producing countries. Available at:

View

 
 

Fechete F, Nedelcu A (2019). Performance Management Assessment Model For Sustainable Development. Sustainability 11(10):2779. 
Crossref

 
 

Gikunju C, Gakure R, Orwa G (2019). Influence of marketing promotions strategy on performance of the tea industry in Mount Kenya Region. African Journal of Emerging Issues. Available from:

View

 
 

Greene WH (2008). Econometric Analysis 6th ed. Upper Saddle River, NJ: Prentice Hall.

 
 

Griffins LW (2006). Strategic planning: concept and cases. Strategic Management Journal 16(2):71-83.

 
 

Intergovernmental Group on Tea (2018). Current Market Situation and Medium Term Outlook. In Committee on Commodity Problems (CCP:TE 18/CRS1; vol. CCP:TE 18/CRS1). Retrieved from Food and Agriculture Organization of the United Nations website:

View

 
 

Kamau DM (2008). Understanding smallholder tea farmers: Closing the loop between expectations and realities. Tea 29(2):25-29.

 
 

Kamau J (2019). KTDA's inept practices subjecting farmers to servitude. Daily Nation. Retrieved from

View

 
 

Kim WC, Mauborgne R (2004). Blue Ocean Strategy. Harvard Business Review 82(10):76-84.

 
 

Kim WC, Mauborgne R (2005a). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School.

 
 

Kim WC, Mauborgne R (2005b). Blue Ocean Strategy: from theory to practice. California Management Review 47(3):105-121.
Crossref

 
 

Kim WC, Mauborgne R (2005c). Value innovation: A leap into the blue ocean. Journal of Business Strategy 26(4):22-28.
Crossref

 
 

Kenya Institute for Public Policy Research and Analysis (KIPPRA)/ African Capacity Building Foundation (ACBF) (2017). Kenya's tea sector needs new policies to boost revenues - KIPPRA/ACBF study.

View

 
 

Kiptoon CK (2014). The impact of the Blue Ocean Strategy on the performance of Bamburi Cement Limited in Kenya. Master's Thesis, University of Nairobi. Available from:

View

 
 

KTDA (2017). KTDA Annual Reports and Financial Statements 2016/2017. Nairobi, Kenya. 

 
 

Leavy B (2005). Value pioneering-how to discover your own "blue ocean": interview with W. Chan Kim and Renée Mauborgne". Strategy and Leadership 33(6):13-20.
Crossref

 
 

Mwende J (2016). Effect of Blue Ocean Strategies on Competitive Advantage of Microfinance Institutions in Kenya (Doctoral dissertation, University of Nairobi).

 
 

Monroy L, Mulinge W, Witwer M (2013). Analysis of incentives and disincentives for tea in Kenya. Technical notes series, MAFAP, FAO, Rome. Available at:

View

 
 

Mwaura FM, Nyabundi K, Muku O (2005). Situation analysis of the small-scale tea growers and their contribution at the local auction market in Kenya. Tea 26(2):35-45.

 
 

Ng'ang'a SL (2015). The PESTLE dynamics in tea trade: Effects on return to the farmer and sustainability of the smallholder tea enterprise. Proceedings of the First International Conference on Tea, Science and Development. Retrieved 19th March 2020 from

View

 
 

Noordzij M, Tripepi G, Dekker F, Zoccali C, Tanck M, Jager K (2010). Sample size calculations: basic principles and common pitfalls. Nephrol Dial Transplant 25:1388-1393.
Crossref

 
 

Porter ME (1985). Competitive Advantage: Creating and Sustaining Superior Performance. The Free Press, New York, NY.

 
 

Premaratne S, Priyanath H, Yoosuf A, Maurice D (2018). Technical efficiency for tea smallholder farmers under UTZ certification system in Sri Lanka: A stochastic frontier approach. Seisense Journal of Management 1(2). 

 
 

Rawabdeh I, Raqab A, Al-Nimri D, Haddadine S (2012). Blue Ocean Strategy as a tool for improving a company's marketing function: The case of Jordan. Jordan Journal of Business Administration 8(2):390-406.

 
 

Richard PJ, Devinney TM, Yip GS, Johnson G (2009). Measuring organizational performance: towards methodological best practice. Journal of Management 35(3):718-804.
Crossref

 
 

Schoenmaker D, Schramade W (2019). Investing for long-term value creation. Journal of Sustainable Finance and Investment 9(4):356-377. 
Crossref

 
 

Sigalas C (2015). Competitive advantage: The known unknown concept. Management Decision 53(9):2004-2016. 
Crossref

 
 

Sigalas C, Pekka-Economou V, Georgopoulos NB (2013). Developing a measure of competitive advantage. Journal of Strategy and Management 6(4):320- 342.
Crossref

 
 

Statista (2019). Consumption volume of tea in India from FY 2015 to FY 2019 (in million kilograms). Retrieved from

View

 
 

Tea Exporters Association (2020). Sri Lanka tea production, 2020. Retrieved 2nd April 2020 from

View

 
 

Thompson AA, Strickland AJ, Gamble JE (2008). Crafting and executing strategy: The quest for competitive advantage: Concepts and cases. McGraw-Hill International Edition. McGraw-Hill/Irwin. ISBN 0071285903.

 
 

United Nations Industrial Development Organization (UNIDO) (2017). Adaptation and mitigation in the Kenyan tea industry. Available from:

View

 
 

Van der Wal S (2008). Sustainability issues in the tea sector: A comparative analysis of six leading producing countries. SOMO (Centre for Research on Multinational Corporations. 

 
 

Voora V, Bermúdez S, Larrea C (2019). Global Market Report: Tea. International Institute for Sustainable Development. 

 
 

Wanjiru M, Wangare T, Muchina S, Kimani P (2015). Tea trade in Kenyan markets: Effects of marketing strategies on sustainable domestic market and return to the smallholder tea enterprise.