The mediating role of trust in the relationship between e-retailer quality and customer intention of online shopping

Huan-Ming Chuang; Chwei-Jen Fan

doi:10.5897/AJBM.9000613

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4156

Full Length Research Paper

The mediating role of trust in the relationship between e-retailer quality and customer intention of online shopping

Huan-Ming Chuang1 and Chwei-Jen Fan1, 2*

1Department of Information Management, National Yunlin University of Science and Technology, Taiwan, R. O. C. 2Department of Information Management, Nan Kai University of Technology, Taiwan, R. O. C.
Email: [email protected]

Article Number - 126BC5D20539
Vol.5(22), pp. 9522-9529 , September 2011
https://doi.org/10.5897/AJBM.9000613

Accepted: 07 July 2011
Published: 30 September 2011

Copyright © 2022 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.