Branding and packaging design: Key insights on marketing milk to low-income markets in South Africa

Wayne van Biljon; Mari Jansen van Rensburg

doi:10.5897/AJBM.9000121

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4156

Full Length Research Paper

Branding and packaging design: Key insights on marketing milk to low-income markets in South Africa

Wayne van Biljon1 and Mari Jansen van Rensburg2*

1Montic Dairy (Pty) Ltd., P. O. Box 488, Klip River, 1871, South Africa. 2Department of Business Management, University of South Africa, P. O. Box 392, Unisa, 0003, South Africa.
Email: [email protected]

Article Number - 66936AF20557
Vol.5(22), pp. 9548-9558 , September 2011
https://doi.org/10.5897/AJBM.9000121

Accepted: 02 August 2011
Published: 30 September 2011

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This article is published under the terms of the Creative Commons Attribution License 4.0.