Branding and packaging design: Key insights on marketing milk to low-income markets in South Africa
Wayne van Biljon1 and Mari Jansen van Rensburg2*
1Montic Dairy (Pty) Ltd., P. O. Box 488, Klip River, 1871, South Africa.
2Department of Business Management, University of South Africa, P. O. Box 392, Unisa, 0003, South Africa.
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