African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4100

Full Length Research Paper

De-coupling of front-back stages in service industries: developments from traditional operation to mass customization

  Jue Chen      
The tourism and City Management School, Zhejiang Gongshang University, No.18, Xuezheng Str., Xiasha University Town, Hangzhou, 310018 China.
Email: [email protected]

  •  Accepted: 18 August 2011
  •  Published: 23 November 2011

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