The impact of marketing strategies on profitability of small grocery shops in South African townships
N. Chiliya1*, G. Herbst2 and Mornay Roberts-Lombard3
1Department of Business Management, University of Fort Hare, P. Bag X1314, Alice, 5700, South Africa.
2Department of Business Management, University of Fort Hare, P. Bag X1314, Alice, 5700, South Africa.
3Department of Marketing Management , University of Johannesburg, P.O. Box 524, Auckland Park, Johannesburg, 2006, South Africa.
Email: [email protected]
