A study of cosmetic bundle by utilizing a fuzzy Analytic Hierarchy Process (AHP) to determine preference of product attributers toward customer value

Kuei-Feng Chang; Hao-Wei Yang

doi:10.5897/AJBM10.933

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4156

Full Length Research Paper

A study of cosmetic bundle by utilizing a fuzzy Analytic Hierarchy Process (AHP) to determine preference of product attributers toward customer value

Kuei-Feng Chang and Hao-Wei Yang*

1Department of International Business Management, Da-yeh University, Address: 168 University Road, Dacun, Changhua, 51591, Taiwan, Republic of China. 2Department of Marketing and Logistics Management, Chaoyang University of Technology, 168 Jifeng E. Road, Wufeng District, Taichung 41349, Taiwan, Republic of China.
Email: [email protected]

Article Number - CCECD9419584
Vol.5(22), pp. 8728-8739 , September 2011
https://doi.org/10.5897/AJBM10.933

Accepted: 28 June 2011
Published: 30 September 2011

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