African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

The influence of market orientation on the commitment, trust and relational norms in the education context

Zainuddin Zakaria1, Rosmimah Mohd Roslin2 and Norzaidi Mohd Daud3*
1Faculty of Business Administration, UiTM Terengganu, Dungun Campus 23000 Dungun, Terengganu, Malaysia. 2Faculty of Business Administration, UiTM Malaysia, 40450 Shah Alam, Selangor, Malaysia. 3Faculty of Business Management/Accounting Research Institute/Institute of Business Excellence, 40450 Shah Alam, Selangor, Malaysia.  
Email: [email protected]

  •  Accepted: 17 May 2011
  •  Published: 30 September 2011

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