African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

Brand value and relationship performance in business markets: A cross cultural glance of business services

Mohammad Ali Nadi1 and Nasrin Ghahremani2*
1Department of Educational Administration, Islamic Azad University, Khorasgan Branch, Esfahan, Iran. 2Department of Psychology and Educational science, M. A. Organizational/Industrial Psychology, Islamic Azad University, Arsanjan branch, Young Researchers Club, Fars, Arsanjan, Iran.  
Email: [email protected]

  •  Accepted: 13 July 2011
  •  Published: 30 September 2011

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