African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

Using the online environment as a strategic tool in social communication campaigns: A case study regarding school dropout prevention programs in Romania

Corina Serban*, Alexandra Perju and Octav-Ionut Macovei
Department of Marketing, Faculty of Marketing, Academy of Economic Studies, 6, Piata Romana, 010374, Bucharest, Romania.    
Email: [email protected]

  •  Accepted: 09 August 2011
  •  Published: 30 September 2011

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