African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

The mediating role of trust in the relationship between e-retailer quality and customer intention of online shopping

Huan-Ming Chuang1 and Chwei-Jen Fan1, 2*
1Department of Information Management, National Yunlin University of Science and Technology, Taiwan, R. O. C. 2Department of Information Management, Nan Kai University of Technology, Taiwan, R. O. C.  
Email: [email protected]

  •  Accepted: 07 July 2011
  •  Published: 30 September 2011

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