African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Developing a hybrid evaluation process for product acceptability: An empirical study in automobile industry

Shu-Ting Luo*, Chwen-Tzeng Su, Bor-Wen Cheng
Graduate School of Industry Engineering and Management, National Yunlin University of Science and Technology,123 University Road, Section 3,Douliou, Yunlin 64002, Taiwan.
Email: [email protected]

  •  Accepted: 10 February 2011
  •  Published: 04 April 2011

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