African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

The influence of intellectual capital and marketing innovation strategies upon marketing performance: Taking Taiwan-listed life insurance firms as an example

Yu-Je Lee1*, Gao-Liang Wang2 and Lung-Yu Chang3
1Department of Marketing Management, Takming University of Science and Technology, Taiwan, R.O.C. 2Department of Business Administration, Takming University of Science and Technology, Taiwan, R.O.C. 3Department of Insurance and Financial Management, Takming University of Science and Technology, Taiwan, R.O.C.  
Email: [email protected]

  •  Accepted: 27 May 2011
  •  Published: 30 September 2011

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