African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Engaging students' learning process in business management: A case study of activity-based teaching in hospitality marketing class

Yu-Lun Hsu
Department of Tourism, Nan Jeon Institute of Technology, No. 178, Chaoqin Rd.,Yanshui Dist, Tainan City, Taiwan, Republic of China 73746.
Email: [email protected]

  •  Accepted: 29 August 2011
  •  Published: 21 October 2011