African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

Branding and packaging design: Key insights on marketing milk to low-income markets in South Africa

Wayne van Biljon1 and Mari Jansen van Rensburg2*
1Montic Dairy (Pty) Ltd., P. O. Box 488, Klip River, 1871, South Africa. 2Department of Business Management, University of South Africa, P. O. Box 392, Unisa, 0003, South Africa.  
Email: [email protected]

  •  Accepted: 02 August 2011
  •  Published: 30 September 2011

CrossRef Citations (0)

See more citations on Google Scholar
No citation found