African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

Intangible advertising and its effect on consumer choice

Kambiz Heidarzadeh Hanzaee1, Mehdi Behboudi2*, Ateneh Qodsi Khah3, Mitra Monsefi3 and Ali Maneshi3
1Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran. 2Department of Business Administration, School of Management and Accountancy,Islamic Azad University, Qazvin Branch, Qazvin, Iran. 3Management and Productivity Research Center (MPRC), School of Management and Accountancy, Islamic Azad University, Qazvin Branch, Qazvin, Iran.  
Email: [email protected]

  •  Accepted: 20 July 2011
  •  Published: 30 September 2011

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