African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4100

Full Length Research Paper

Is laughter, as the best medicine, the remedy for crisis’ pain? Use of humor in marketing communications

Nilgün Gürkaynak*, Ela Burcu Uçel and Mert Günerergin
Izmir University of Economics, Turkey.
Email: [email protected]

  •  Accepted: 29 April 2011
  •  Published: 04 August 2011

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