African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

Moderating effects in relationship marketing: The roles of customer expertise and price orientation

Chih-Yuan Chen1, Chih-Chang Chen1, Yung-Shuan Chen1* and Shyh-Chyi Wey2
1Department of Business Administration, National Yunlin University of Science and Technology, Yunlin, Taiwan. 2Department of Applied Foreign Language, National Yunlin University of Science and Technology, Yunlin, Taiwan.  
Email: [email protected], [email protected]

  •  Accepted: 15 June 2011
  •  Published: 30 September 2011

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