Moderating effects in relationship marketing: The roles of customer expertise and price orientation
Chih-Yuan Chen1, Chih-Chang Chen1, Yung-Shuan Chen1* and Shyh-Chyi Wey2
1Department of Business Administration, National Yunlin University of Science and Technology, Yunlin, Taiwan.
2Department of Applied Foreign Language, National Yunlin University of Science and Technology, Yunlin, Taiwan.
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