African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4135

Full Length Research Paper

An investigation of the marketing performance measurement practices in Hatfield Volkswagen group

Chris Beukes
  • Chris Beukes
  • Milpark Business School, South Africa.
  • Google Scholar
Gerhard van Wyk
  • Gerhard van Wyk
  • Milpark Business School, South Africa.
  • Google Scholar


  •  Received: 30 March 2015
  •  Accepted: 09 February 2016
  •  Published: 28 March 2016