African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

The relationship between product quality and purchase intention: The case of Malaysia’s national motorcycle/scooter manufacturer

Mohd Rizaimy Shaharudin1*, Suhardi Wan Mansor2, Anita Abu Hassan1, Maznah Wan Omar1 and Etty Harniza Harun1
1Faculty of Business Management, Universiti Teknologi MARA, P. O. Box 187, 08400 Merbok, Kedah, Malaysia. 2Language Academy, Universiti Teknologi MARA, P. O. Box 187, 08400 Merbok, Kedah, Malaysia.  
Email: [email protected],[email protected]

  •  Accepted: 17 May 2011
  •  Published: 30 September 2013