African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4100

Full Length Research Paper

Only customer satisfaction and customer loyalty is not enough: A study of Pakistan’s telecom sector

  Shahid Zaman Khokhar, Farooq Hussain, Tahir Masood Qureshi*, Ibrahim Anjum, Ali Samran and Rizwan Arshad
University of Central Punjab, Lahore, 1-Khayaban-e-Jinnah road, M. A. Johar Town, Lahore, Pakistan.
Email: [email protected]

  •  Accepted: 29 June 2011
  •  Published: 14 October 2011