African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4157

Full Length Research Paper

Information technology as a catalyst of relationship marketing within a global context

Gil-Lafuente Anna M.
  • Gil-Lafuente Anna M.
  • School of Economic and Business Sciences, University of Barcelona., Av. Diagonal 690, 08034 ? Barcelona, Spain.
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Luis-Bassa Carolina
  • Luis-Bassa Carolina
  • School of Economic and Business Sciences, University of Barcelona., Av. Diagonal 690, 08034 ? Barcelona, Spain.
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  •  Received: 20 February 2011
  •  Accepted: 05 December 2011
  •  Published: 28 November 2014

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