African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

Consumer decision-making styles: A comparison of traditional and new-type 3C malls between China and Taiwan

Fong-Lin Fu1* and Pin Luarn2
1School of Management EDBA National Taiwan University of Science and Technology, Room T2-409, No.43, Sec. 4, Keelung Rd., Taipei, 106, Taiwan, R.O.C. 2Department of Business Administration, National Taiwan University of Science and Technology, Room T2-409, No.43, Sec.4, Keelung Rd., Taipei,106, Taiwan, R.O.C.  
Email: [email protected]

  •  Accepted: 23 June 2011
  •  Published: 30 September 2011

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