African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4100

Full Length Research Paper

Statistical analysis for consumers’ intentions of purchasing cosmetics

  C. W. Chen1*, T. H. Chen2 and Y. F. Lin3    
  1Institute of Maritime Information and Technology, National Kaohsiung Marine University, Kaohsiung 80543, Taiwan, and Global Earth Observation and Data Analysis Center, National Cheng Kung University, Tainan, Taiwan 701 R. O. C. 2Department of Business Administration, Shu-Te University, Taiwan, and National Kaohsiung Marine University, Taiwan. 3Department of Logistics Administration, Shu-Te University, 59 Hun Shan Rd., Yen Chau, Kaohsiung 82445, Taiwan.  
Email: [email protected]

  •  Accepted: 04 July 2011
  •  Published: 23 November 2011