African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

Perceived benefits and barriers to export involvement: Insights from non-exporters

Mercy Mpinganjira
Department of Marketing Management, University of Johannesburg, South Africa. 
Email: [email protected]

  •  Accepted: 01 March 2011
  •  Published: 30 September 2011

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