African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4098

Full Length Research Paper

The relationship between consumer orientation, service value, medical care service quality and patient satisfaction: The case of a medical center in Southern Taiwan

Wan-I Lee1, Cheng-Wu Chen2, Tsung-Hao Chen3 and Chen-Yuan Chen4*      
  1Department of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, Kaohsiung 811, Taiwan. 2Department of Logistics Management, Shu-Te University, 59 Hun Shan Rd., Yen Chau, Kaohsiung 82445, Taiwan. 3Department of Business Administration, Shu-Te University, 59 Hun Shan Rd., Yen Chau, Kaohsiung 82445, Taiwan. 4Department of Computer Science, National Pingtung University of Education, No. 4-18, Ming Shen Rd., Pingtung 90003, Taiwan.  
Email: [email protected]

  •  Accepted: 05 February 2010
  •  Published: 30 April 2010

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