The relationship between consumer orientation, service value, medical care service quality and patient satisfaction: The case of a medical center in Southern Taiwan
Wan-I Lee1, Cheng-Wu Chen2, Tsung-Hao Chen3 and Chen-Yuan Chen4*
1Department of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, Kaohsiung 811, Taiwan.
2Department of Logistics Management, Shu-Te University, 59 Hun Shan Rd., Yen Chau, Kaohsiung 82445, Taiwan.
3Department of Business Administration, Shu-Te University, 59 Hun Shan Rd., Yen Chau, Kaohsiung 82445, Taiwan.
4Department of Computer Science, National Pingtung University of Education, No. 4-18, Ming Shen Rd., Pingtung 90003, Taiwan.
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