March 2014
New developments in ICM: Image configuration method
The purpose of this paper is to present the latest format of the Image Configuration Method, created to ensure through proper management, sustainability of organizational reputation as well of its brands and products image. ICM is a method to constantly monitor organization, brand and product image, which reflects on management and communication planning for each year. The method detects problems and opportunities for...
March 2014
Causality analysis of the technology strategy maps using the fuzzy cognitive strategy map
The main purpose of this study is to find out the causality relationships between the strategic management of technology (SMOT) objects in the selected Iranian high technology companies, based on the balanced scorecard (BSC) and fuzzy logic approaches. Evaluations of critical technological indicators in the selected high technology-based companies illustrated they have used different cognitive procedures in their...
March 2014
Ranking DMUs based on efficiency stability
Decision-making process is to find the best option from all of the feasible alternatives. Considering the efficiency interval, efficiency scores from optimistic and pessimistic points of view, all the possible evaluations can be illustrated. Therefore, Interval DEA models can be helpful for a decision maker needs all those possible efficiency values that reflect different perspectives. The mentioned upper and lower...
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