African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4079

Table of Content: 28 November, 2014; 8(22)

November 2014

Employees’ reactance and survival strategies in an underperforming Zimbabwean parastatal

This research is an analysis of employees’ survival strategies in an under-performing Zimbabwean parastatal. It argues that employees’ survival strategies may evidence failure of an organisation to accommodate changing realities under conditions of distress. The prevailing economic conditions in Zimbabwe may discourage employees from switching jobs even though they are not paid by their employer so that they...

Author(s): Peter Sibanda, Emmanuel Mavenga, Langtone Maunganidze and Farai Ncube

November 2014

Modeling Green Supply Chain Management framework using ISM and MICMAC analysis

In recent years, green supply chain management has gained popularity both in academics as well as in the industry and is reflected in the special issues of journals and themes of conferences. The rubber products manufacturing sector plays a pivotal role in the Indian economy and is considered to be one of the key players in global rubber business. Globalization and the increased number of countries entering the world...

Author(s): Surajit Bag and Neeraj Anand

November 2014

Information technology as a catalyst of relationship marketing within a global context

Marketing has evolved since the beginning of the 20th century, thanks largely to information and communication technology (ICT). The transformation can be seen in changes to the economy and to technology and in the shifting preferences and needs of clients. With ICT, companies can deal directly with their clients, simulating real-life situations. This allows them to understand the necessities of the market in adopting...

Author(s): Gil-Lafuente Anna M. and Luis-Bassa Carolina