June 2009
Electronic transaction of internet banking and its perception of Malaysian online customers
The purpose of this research is to find out significant factors of consumers’ perception on e-banking transaction by Malaysian bank consumers. The study utilizes a combination of theoretical frameworks and quantitative techniques o testify the statistical relationships between consumer perceptions on e-banking transaction. Meanwhile factor analysis was performed to extraction and make initial decision...
June 2009
Services officer cognitions toward marketing planning: A hierarchical cognition of marketing audit model
This study applied means-end chain analysis and the concept of marketing audit to develop a hierarchical cognition of marketing audit model of services officer cognitions toward marketing planning processes. The hierarchical cognition of marketing audit model revealed the marketing audit checklists that should be prioritized by managers, how managers can satisfy their employees to achieve their goals and how...
June 2009
Paradigm shift in managing career plateau in organisation: The best strategy to minimize employee intention to quit
In this era of globalisation career plateau in organisation needs to be managed effectively to minimize employee’s intention to quit. Many employees find themselves in jobs that offer them limited mobility opportunities in terms of upward movement in the organisation. There are many drivers which lead to career plateau in organisations particularly organisational re-structuring. Career plateau affects...
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