June 2025

Evaluating the impact of “Sveti Vukašin” foundation's humanitarian initiatives on shopping habits using internet technology

This research examines the impact of the "Sveti Vukašin" foundation’s humanitarian activities on the purchasing decisions of consumers in Trebinje, Bosnia and Herzegovina, using Internet technology. It explores how market-oriented humanitarian initiatives of the Orthodox church influence consumer behavior, aiming to promote products supporting these initiatives. The study investigates whether...

Author(s): Mirjana Miljanovic, Miloš Milovancevic, Ljerka Jeftic and Marina Milicevic

June 2025

Sales-force knowledge domain, knowledge conversion, inter-functional coordination, and firm innovation performance

This study examined the relationship between the sales force knowledge domain and knowledge conversion as predictors of firm innovation performance and the mediation role of inter-functional coordination in those respective relationships. It was based on a sample of 273 small and medium enterprises, where data was collected, using a self-administered questionnaire. Correlation and hierarchical regression analyses were...

Author(s): Samuel Musigire