African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4138

Full Length Research Paper

The role of logos in brand personality of organizations

Martin Gyambrah
  • Martin Gyambrah
  • University of Applied Management, Germany (Ghana Campus), P.O. Box kw 2560, Accra-Ghana.
  • Google Scholar
Sherry, Y. Hammond
  • Sherry, Y. Hammond
  • University of Applied Management, Germany (Ghana Campus), P.O. Box kw 2560, Accra-Ghana.
  • Google Scholar


  •  Received: 21 November 2016
  •  Accepted: 30 May 2017
  •  Published: 28 July 2017

How to cite this article

APA /
Gyambrah, M., & Hammond, S. Y. (2017). The role of logos in brand personality of organizations. African Journal of Business Management, 11(14), 327-336.
Chicago /
Martin Gyambrah and Sherry, Y. Hammond. "The role of logos in brand personality of organizations." African Journal of Business Management 11, no. 14 (2017): 327-336.
MLA /
Martin Gyambrah and Sherry, Y. Hammond. "The role of logos in brand personality of organizations." African Journal of Business Management 11.14 (2017): 327-336.