African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

Scrutinising the effectiveness of customer loyalty programmes: A study of two large supermarket chains in South Africa

Justin Beneke
  • Justin Beneke
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar
Simon Blampied
  • Simon Blampied
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar
Ryan Cumming
  • Ryan Cumming
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar
Justin Parkfelt
  • Justin Parkfelt
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar


  •  Received: 11 December 2014
  •  Accepted: 02 March 2015
  •  Published: 14 March 2015

How to cite this article

APA /
Beneke, J., Blampied, S., Cumming, R., & Parkfelt, J. (2015). Scrutinising the effectiveness of customer loyalty programmes: A study of two large supermarket chains in South Africa. African Journal of Business Management, 9(5), 212-222.
Chicago /
Justin Beneke, Simon Blampied, Ryan Cumming and Justin Parkfelt. "Scrutinising the effectiveness of customer loyalty programmes: A study of two large supermarket chains in South Africa." African Journal of Business Management 9, no. 5 (2015): 212-222.
MLA /
Justin Beneke, et al. "Scrutinising the effectiveness of customer loyalty programmes: A study of two large supermarket chains in South Africa." African Journal of Business Management 9.5 (2015): 212-222.