African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

Research on the mechanisms of big data on consumer behavior using the models of C2C e-commerce and countermeasures

Min Tang
  • Min Tang
  • School of Management, Shanghai University of Engineering Science, No.333, Longteng Rd, Songjiang District, Shanghai, 201620, China.
  • Google Scholar
Zhong Wu
  • Zhong Wu
  • School of Management, Shanghai University of Engineering Science, No.333, Longteng Rd, Songjiang District, Shanghai, 201620, China.
  • Google Scholar


  •  Received: 19 August 2014
  •  Accepted: 13 January 2015
  •  Published: 14 January 2015

How to cite this article

APA /
Tang, M., & Wu, Z. (2015). Research on the mechanisms of big data on consumer behavior using the models of C2C e-commerce and countermeasures. African Journal of Business Management, 9(1), 18-34.
Chicago /
Min Tang and Zhong Wu. "Research on the mechanisms of big data on consumer behavior using the models of C2C e-commerce and countermeasures." African Journal of Business Management 9, no. 1 (2015): 18-34.
MLA /
Min Tang and Zhong Wu. "Research on the mechanisms of big data on consumer behavior using the models of C2C e-commerce and countermeasures." African Journal of Business Management 9.1 (2015): 18-34.