African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4157

Full Length Research Paper

Information technology as a catalyst of relationship marketing within a global context

Gil-Lafuente Anna M.
  • Gil-Lafuente Anna M.
  • School of Economic and Business Sciences, University of Barcelona., Av. Diagonal 690, 08034 ? Barcelona, Spain.
  • Google Scholar
Luis-Bassa Carolina
  • Luis-Bassa Carolina
  • School of Economic and Business Sciences, University of Barcelona., Av. Diagonal 690, 08034 ? Barcelona, Spain.
  • Google Scholar


  •  Received: 20 February 2011
  •  Accepted: 05 December 2011
  •  Published: 28 November 2014

How to cite this article

APA /
Anna, M. G. L., & Carolina, L. B. (2014). Information technology as a catalyst of relationship marketing within a global context. African Journal of Business Management, 8(22), 1066-1081.
Chicago /
Gil-Lafuente Anna M. and Luis-Bassa Carolina. "Information technology as a catalyst of relationship marketing within a global context." African Journal of Business Management 8, no. 22 (2014): 1066-1081.
MLA /
Gil-Lafuente Anna M. and Luis-Bassa Carolina. "Information technology as a catalyst of relationship marketing within a global context." African Journal of Business Management 8.22 (2014): 1066-1081.