African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4135

Full Length Research Paper

Relationship analysis of B2B channels: A case study on channel relationships in Brazilian agribusiness companies

Paulo Sergio Miranda Mendonca
  • Paulo Sergio Miranda Mendonca
  • Google Scholar
Luiz Gustavo Guerreiro Moreira
  • Luiz Gustavo Guerreiro Moreira
  • FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.
  • Google Scholar
Jose Alberto de Camargo
  • Jose Alberto de Camargo
  • FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.
  • Google Scholar
Omar El Faro
  • Omar El Faro
  • FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.
  • Google Scholar


  •  Received: 10 May 2013
  •  Accepted: 28 October 2014
  •  Published: 14 November 2014

How to cite this article

APA /
Mendonça, P. S. M., Moreira, L. G. G., Camargo, J. A., & Faro, O. E. (2014). Relationship analysis of B2B channels: A case study on channel relationships in Brazilian agribusiness companies. African Journal of Business Management, 8(21), 1029-1042.
Chicago /
Paulo S&ergio Miranda Mendonça, Luiz Gustavo Guerreiro Moreira, Jos&e Alberto de Camargo and Omar El Faro. "Relationship analysis of B2B channels: A case study on channel relationships in Brazilian agribusiness companies." African Journal of Business Management 8, no. 21 (2014): 1029-1042.
MLA /
Paulo Seacute;rgio Mir, et al. "Relationship analysis of B2B channels: A case study on channel relationships in Brazilian agribusiness companies." African Journal of Business Management 8.21 (2014): 1029-1042.