African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4138

Full Length Research Paper

Blue ocean strategies as panacea to sustainable performance of tea firms in Kenya

Jane Chepngeno Sang
  • Jane Chepngeno Sang
  • Department of Management Science & Entrepreneurship, School of Business and Economics, Moi University, Kenya.
  • Google Scholar
Edwin Kimitei
  • Edwin Kimitei
  • Department of Marketing and Logistics, School of Business and Economics, Moi University, Kenya.
  • Google Scholar


  •  Received: 10 November 2020
  •  Accepted: 27 January 2021
  •  Published: 28 February 2021

How to cite this article

APA /
Sang, J. C., & Kimitei, E. (2021). Blue ocean strategies as panacea to sustainable performance of tea firms in Kenya. African Journal of Business Management, 15(2), 59-69.
Chicago /
Jane Chepngeno Sang and Edwin Kimitei  . "Blue ocean strategies as panacea to sustainable performance of tea firms in Kenya." African Journal of Business Management 15, no. 2 (2021): 59-69.
MLA /
Jane Chepngeno Sang and Edwin Kimitei  . "Blue ocean strategies as panacea to sustainable performance of tea firms in Kenya." African Journal of Business Management 15.2 (2021): 59-69.