African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Full Length Research Paper

Patients’ perception of reputation and image - Private and public hospitals

Songul Cinaroglu
  • Songul Cinaroglu
  • Department of Healthcare Management, Faculty of Economics and Administrative Sciences, Hacettepe University, Ankara
  • Google Scholar


  •  Received: 17 March 2013
  •  Accepted: 27 May 2014
  •  Published: 30 June 2014

Abstract

The aim of this study is to compare patients’ corporate reputation and image perceptions towards private and public hospitals. In order to understand patients corporate reputation and image perceptions towards private and public hospitals, questionnaire is applied to 400 patients taking health services from 20 different  hospitals located in the metropolitan area of the city of Ankara between  January to July, 2011. As a result of the study it was found that respondent patients’ corporate reputation and image perceptions towards private and public hospitals were different (p˂0.001).
 
Key words: Corporate reputation, corporate image, private hospital, public hospital.