African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

How Lorestans’ stone exporters can play an international role in the world market?

Shirzad Farhikhteh*, Fatemeh Farhikhteh, Jaffar Sajadi and Firooz Baharvand
Allameh Tabatabaei University, Tehran, Iran.
Email: [email protected]

  •  Accepted: 09 March 2012
  •  Published: 31 July 2013



This study examined how Lorestans` decorative stone exporters can play an international role in the world market. The study is a field study and the population consists of all of the Lorestan`s stone firms. Lorestan is one of the biggest stone exporter provinces of Iran. For this reason, a simple random sampling technique was used to select the respondents surveyed for this study, a total of 101 questionnaires were administered to respondents chosen from about all 130 of the province stone firm managers and their vice presidents; statistical tools were used to test the hypothesis such as: T student (to determine whether there was a significant difference between the average of the population and that of the sample) and Chi square (to review the lack of significant differences between the observed frequency and expected frequency of tests). To gather information, library resources, questionnaires and interviews were used. To test research questions, six hypotheses with a conceptual model were designed to examine the relationship between the key success factors and the exports of the stone firms. Assumptions in the study, all with 95% confidence were accepted. The findings indicated that there was a significant positive relationship between KSFs and successful market entry. The study also showed that services and distribution channels had respectively the most and the least effects on successful market entry for Lorestan`s firms producing decorative stones.
Key words: Corporation, stone producer enterprises, the global market, decorative stones, the key success factors, export, international marketing.