The purposes of the research were to study the level of importance of leadership, characteristics, negotiation, entrepreneur, teamwork, innovation, strategic management and the business success of Small and Medium Enterprises, including the effect of entrepreneur and strategic management toward the business success of SMEs in northern region of Thailand. The sampling group was 588 entrepreneurs from 7 provinces in SMEs business. The data analysis was conducted by applying descriptive statistics of frequency, percentage and standard deviation and the inferential statistics with PLS Graph technique. The research outcomes revealed that all relevant factors of entrepreneur valued the importance by respondents as high. The leadership, characteristics and negotiation had direct effect toward the entrepreneur and had direct effect toward the teamwork, strategic management and innovation. Furthermore, they also had indirect effect toward business success. Lastly, strategic management had highest direct effect toward the business success of SMEs.
Key words: Entrepreneurs, business success of SMEs, PLS, innovation, strategic management.
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