African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 156

Full Length Research Paper

Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020

Mwinga Elton
  • Mwinga Elton
  • Graduate School of Business, Bindura University of Science Education, Zimbabwe.
  • Google Scholar
Mwenje Judith
  • Mwenje Judith
  • Graduate School of Business, Bindura University of Science Education, Zimbabwe.
  • Google Scholar


  •  Received: 30 June 2021
  •  Accepted: 09 August 2021
  •  Published: 30 June 2022

Authors

Mwinga Elton
Graduate School of Business, Bindura University of Science Education, Zimbabwe.

Mwenje Judith
Graduate School of Business, Bindura University of Science Education, Zimbabwe.

Corresponding Author Email: [email protected]