African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Sensitivity of Cameronian consumers to brands: An application in body lotions

B. N. Ngono Eteme Melingui
  • B. N. Ngono Eteme Melingui
  • Department of Marketing, Faculty of Economic and Management, University of Ngaoundere, Cameroon.
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V. Tsapi
  • V. Tsapi
  • Department of Marketing, Faculty of Economic and Management, University of Ngaoundere, Cameroon.
  • Google Scholar


  •  Received: 04 March 2013
  •  Accepted: 01 December 2013
  •  Published: 31 May 2014

Authors

B. N. Ngono Eteme Melingui
Department of Marketing, Faculty of Economic and Management, University of Ngaoundere, Cameroon.

V. Tsapi
Department of Marketing, Faculty of Economic and Management, University of Ngaoundere, Cameroon.

Corresponding Author Email: [email protected]