African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt

Zayed Aly Mahmoud
  • Zayed Aly Mahmoud
  • Maastricht School of Management, Egypt
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Hamed Shamma
  • Hamed Shamma
  • Department of Management, School of Business, Economics and Communication, The American University in Cairo, Cairo, Egypt
  • Google Scholar


  •  Received: 31 October 2014
  •  Accepted: 29 December 2014
  •  Published: 31 January 2015

Authors

Zayed Aly Mahmoud
Maastricht School of Management, Egypt

Hamed Shamma
Department of Management, School of Business, Economics and Communication, The American University in Cairo, Cairo, Egypt

Corresponding Author Email: [email protected]