African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Full Length Research Paper

Function of projective techniques in improving brand personality

Makarand Upadhyaya
  • Makarand Upadhyaya
  • College of Business Management, Jazan University, Jazan, Saudi Arabia.
  • Google Scholar


  • Article Number - F0DD16D8289
  • Vol.5(1), pp. 20-25, January 2013
  •  Accepted: 31 December 2012
  •  Published: 31 January 2013

Authors

Makarand Upadhyaya
College of Business Management, Jazan University, Jazan, Saudi Arabia.

Corresponding Author Email: [email protected]