African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Analysing the moderating effect of customer loyalty on long run repurchase intentions

John Olotewo
  • John Olotewo
  • Girne American University Turkey.
  • Google Scholar

  •  Received: 08 September 2016
  •  Accepted: 15 November 2016
  •  Published: 30 April 2017


Abiodun AJ (2014). Determinants of Customer Loyalty and Recommendations to Others in the Nigerian Telecommunication Industry. ANVESHA 5(3):25-36.


Adepoju AS (2012). The Determinants of Customer Loyalty in Nigeria's GSM Market. Intl J. Business Soc. Sci. (Special Issue – July 2012), 3(14):673-682.


Akinyele S (2010). Customer Satisfaction And Service Quality: Customer's Re-Patronage Perspectives. Global J. Manage. Bus. Res. pp. 110-118.


Ali KHR (2013). Analyzing the Effect of Consumer Equity on Repurchase Intentions. Intl J. Academic Sci. Business Res. Soc. Sci. pp. 110-125.


Ibojo BO (2014). Impact of Customer Satisfaction and Customer Retention on Customer Loyalty: A case study of enterprise bank in Oyo . Int. J. Educ. Res. pp. 281-295.


Ibok NE (2015). Brand Identity and Customers Loyalty: Evidence from the Nigeria Telecommunication Industry. Int. J. Manage. Stud. Res. 3(6):1-8.


Kwabena AR (2014). Determinants of Customer Loyalty among Mobile Telecom Subscribers in the Brong Ahafo Region of Ghana, School of Business and Management Studies, Sunyani Polytechnic, Sunyani, pp. 285-298.


Nsobiari FA (2014). The relationship between customer satisfaction and loyalty: a study of selected eateries in Calabar, cross river state, interdisciplinary journal of contemporary research in business. Int. J. Consumer Res. pp. 300-310.


Oghojafor BA (2014). Determinants of customer satisfaction and loyalty in the Nigerian telecommunications industry. British J. Market. Stud. 2(5):67.


Ogwo EO, Igwe SR (2012). Some Key Factors Influencing Attitudes to Patronage of GSM Services: The Nigerian Experience. Int. J. Bus. Manage. 7(18):82-91.


Ogwo E (2012). Some Key Factors Influencing Attitudes to Patronage of GSM Services: The Nigerian Experience. Int. J. Bus. Manage. 7(18):282-296.


Osotimehin BA (2015). Customers Perception of Service Quality in the Nigerian Telecommunication Sector . J. Econ. Bus. Res. 510-525.


Oyeniyi OA (2011). Sales Promotion and Consumer Loyalty: A Study of Nigerian Telecommunication Industry. J. Competitiveness 4:12-18.


Richard C (2013). Customer Satisfaction, Trust and Loyalty as Predictors of Customer Intention to Re-Purchase South African Retailing Industry. Mediterranean J. Soc. Sci. MCSER Publishing, Rome-Italy, pp. 265-278.


Saba SA (2014). Customer loyalty toward Nokia Brand. Journal of Marketing and Consumer Research. An Open Access Intl J. 4:534-538.


Waidi A A. (2014). Competitive Strategies and Improved Performance of Selected Nigeria Telecommunication Companies. Journal of Entrepreneurship Management and Innovation (JEMI), Volume 10 Issue 4:143-167.


Yusuf AH (2014). Determinants of customer loyalty among subscribers of global system for mobile (GSM) communication in north-western Nigeria. WEI International Academic Conference New Orleans, USA: West East Institute. pp. 119-131.